Make them feel the problem before you reveal the solution.
A strong beauty opening does more than show the product. It gives the viewer something to recognise, something to wonder about, and a reason to stay for the payoff.
That frustrating dry, cakey finish you notice straight away.
Why is it still happening even after moisturising?
The problem may start before the foundation touches the skin.
Reveal the prep, show the change, then let the product earn its place.
Built to make the viewer feel something, wonder what happens next, and stay for the reveal.
Why does your foundation still look dry five minutes after moisturising?
The problem might start before your foundation even touches your skin.
Prep. Hydrate. Apply.
Now show the difference.
Problem → unanswered question → reframe → visual payoff